Control which customers receive your announcement and marketing emails.

Overview

When you send out an announcement — like a new menu drop or a holiday pre-order — it only goes to customers who are subscribed to your emails. Batch52 gives you a simple way to manage who's on that list so you can keep your audience engaged without sending emails to people who don't want them.

Steps

1. See who's subscribed at a glance

Direct link: Open this page

From the left sidebar, click Customers under Your Shop. In the customer list, look for the green Subscribed badge underneath each customer's name. If you see the badge, that customer is on your email list. No badge means they're not subscribed.

2. Check a specific customer's subscription

Click on any customer to open their profile. Next to the Email label in the Contact Information section, you'll see the green Subscribed badge if they're opted in.

3. Subscribe or unsubscribe a customer

From the customer profile, click the Edit button in the top right corner. At the bottom of the Edit Customer modal, you'll find the Subscribed to emails toggle.

• Toggle on (orange) — The customer will receive your announcements and marketing emails.
• Toggle off (gray) — The customer won't receive announcements or marketing emails.

The helper text underneath confirms: "Customer will receive announcements and marketing emails."

Click Save to apply the change.

4. Add a new customer as subscribed

When you add a customer manually using the + Add Customer button, the Subscribed to emails toggle is on by default. If you don't want them receiving your announcements right away, toggle it off before clicking Add Customer.

How customers get subscribed automatically

You don't have to manage every subscription by hand. Here's how customers end up on your email list:

• Placing an order — When someone places their first order through your site, they're automatically subscribed.
• Added by you — When you add a customer manually, the subscription toggle is on by default.

How customers unsubscribe themselves

Every announcement and marketing email from Batch52 includes an unsubscribe link at the bottom. When a customer clicks it, their subscription status updates automatically in your customer list — you don't need to do anything on your end.

What subscriptions affect (and don't)

Email type	Affected by subscription?
Announcements and marketing emails	Yes — only subscribed customers receive these
Order confirmations	No — always sent regardless of subscription status
Order status updates	No — always sent regardless of subscription status
Contact form auto-replies	No — always sent regardless of subscription status

The subscription toggle only controls announcements and marketing emails. Your customers will always get the transactional emails they need about their orders.

Tips

• Before sending an announcement, scan your customer list for the green "Subscribed" badges to get a quick sense of how many people will receive it.
• If a regular customer mentions they stopped getting your emails, check their profile — they may have accidentally clicked the unsubscribe link.
• You can re-subscribe a customer at any time by toggling Subscribed to emails back on in their Edit Customer modal. Just make sure they're okay with it first.
• New customers who place orders are automatically subscribed, so your email list grows naturally as you get more orders.