Email notifications for announcements are a Pro plan feature — Upgrade to Pro to send announcements via email.

Let your customers know about pre-orders, new stock, events, and menu updates with announcements that show up as banners on your website and (on Pro) as emails to your subscribers.

Overview

Announcements are a great way to get the word out when you have something exciting to share — whether you're opening pre-orders for this weekend's bake, announcing fresh stock at your farmstand, or promoting an upcoming market appearance. You can display a banner right on your website, and if you're on the Pro plan, send an email blast to your subscribers too.

Steps

1. Go to the Announcements page

Direct link: Open this page

From your admin sidebar, click Marketing, then Announcements.

You'll see four tabs to organize your announcements:

• Active — announcements currently live on your site
• Scheduled — announcements set to go live at a future date
• Drafts — announcements you've started but haven't published yet
• Past — announcements that have ended

2. Start a new announcement

Click the + New Announcement button in the top right corner. This opens a 5-step wizard that walks you through everything.

3. Choose your announcement type (Step 1)

Pick the type that best fits what you're announcing:

• Pre-Orders — Let customers pre-order items before a bake day
• Stock Refresh — Announce new stock availability at a farmstand or pickup location
• Event — Promote an upcoming market, fair, or event appearance
• Menu Update — Announce menu changes, new items, or seasonal offerings

The type you choose helps Batch52 auto-generate a headline and message for you (you can always customize it later).

4. Set the timing (Step 2)

Fill in when your announcement should go live and when it ends:

• Internal Title — Auto-generated for your reference (customers won't see this)
• Announcement Date & Time — When your banner goes live and emails get sent
• Pickup/Delivery Date — When customers can pick up or receive their orders. Your announcement stops showing after this date.
• Order Cutoff (optional) — When you want to stop accepting orders

5. Add your details (Step 3)

Customize what your announcement says:

• Link To — Where the button on your banner/email should go. Choose from quick links (Homepage, All Products) or enter a custom URL.
• Button Text — The text on your call-to-action button (default is "Order Now")
• Headline — A short, attention-grabbing headline. Batch52 fills this in based on your type (e.g., "Pre-Orders Now Open!"), but you can change it.
• Message Body — The main text of your announcement. This is auto-generated with your dates included, and you can edit it with bold, italic, underline, and links.

You don't need to type out your dates in the message — they're added automatically.

6. Choose your channels (Step 4)

Decide how you want to reach your customers:

• Website Banner — Toggle this on to display a banner at the top of your public site. You'll see a preview of how it looks.
• Email (Pro) — Toggle this on to send an email to your subscribers. You'll see how many subscribers will receive it, plus a preview of the email.

If you have Email enabled, you can click Send Test to Me to send a test email to yourself before going live — a great way to double-check everything looks right.

7. Review and publish (Step 5)

The final step shows a summary of everything — your type, dates, headline, message, link, and channels. Review it all, then choose:

• Save Draft — Save it for later without publishing
• Schedule It — If your announcement date is in the future, this schedules it to go live automatically
• Activate Now — If the date is now or in the past, this publishes immediately

If you choose to activate immediately, you'll see a confirmation dialog letting you know the banner will go live and emails will be sent right away.

8. Your announcement is live!

After activating, you'll see a success page confirming everything is good to go:

• Your website banner is live on your site
• Your email has been sent to your subscribers

What your customers see

Website banner

A banner appears at the very top of your public site with your headline and a button linking to your products (or wherever you pointed it). Customers can expand or collapse the banner.

Announcement email

Subscribers receive a styled email with your announcement type badge, headline, message, and a call-to-action button. The email includes your business name and an unsubscribe link at the bottom.

Managing active announcements

Back on the Announcements page, your active announcement card shows:

• Type badge and status (e.g., "Showing on site")
• Date range with a countdown (e.g., "13 hours left")
• Reach section — shows which channels are active, when emails were sent, and delivery stats
• Manage Socials — create shareable links for Facebook, Instagram, Nextdoor, and more with click tracking

Use the three-dot menu on the announcement card to edit or manage your announcement.

Tips

• Start with the auto-generated content and tweak it — Batch52 writes a solid first draft based on your announcement type and dates
• Always send yourself a test email before going live to make sure everything looks right
• Schedule announcements in advance so you don't have to remember to publish on bake day morning
• Your banner automatically disappears after the pickup/delivery date, so you don't need to take it down manually
• Use the Manage Socials button to create shareable links you can post on your social media for extra reach