Learn how to add a new product to your shop so customers can browse and order your baked goods.

Overview

Your products are the heart of your Batch52 shop. Each product can have a name, description, photo, price, and a call-to-action button that lets customers add it to their cart, contact you for more info, or buy it directly. Adding a product takes just a couple of minutes.

Steps

1. Go to your Products page

From the left sidebar, click Products under Your Shop. You'll see a list of all your current products.

2. Click "Add Product"

Click the orange + Add Product button in the top-right corner. This opens the Add Product form.

3. Fill in your product details

Here's what each field does:

• Product Name — The name customers will see (up to 100 characters). Something clear and appetizing works best, like "Sourdough Boule" or "Chocolate Chip Cookies (dozen)."
• Description — Tell customers what makes this product special. You can use bold, italic, and underline formatting, plus add links. A couple of sentences is plenty.
• Price (optional) — Enter a fixed price like $12 or a range like From $10. If your pricing depends on size or flavor, you can leave this empty and use variants instead (see below).
• Quantity Included — How many items the customer gets at this price (for example, 12 for a dozen cookies). This isn't your inventory. It starts at 1.

4. Add variants (optional)

If your product comes in different sizes or styles — like a half dozen vs. a full dozen — click + Add size or style variants. For each variant you can set:

• Name — e.g., "Half Dozen" or "Large"
• Price — the price for that specific variant
• Qty Included — how many items come in that option (this isn't inventory)
• Available — toggle on or off if a variant is temporarily unavailable

Click Add Variant to add another one. You can add as many variants as you need.

5. Choose a category (optional)

Click the Category dropdown to assign your product to a category. Categories help customers filter and find products on your shop. If you haven't created any categories yet, you can select Create new category right from the dropdown, or manage them later from Website > Categories.

Just below, Add-On Groups lets you attach optional extras customers can pick when they order, like toppings. Choose a group from the dropdown or click + Create New Group. See Product Add-Ons for the details.

6. Pick your Call to Action

This controls what button customers see on your product. The three options are displayed as stacked radio cards — just tap the one you want:

• Add to Cart (default) — Customers can add this item to their cart and place a multi-item order. Best for products with a set price that are ready to sell.
• Contact for Info — Customers fill out a short form to ask about this product. Great for custom orders, seasonal items, or anything where you want to chat with the customer first. When you pick this, an Inquiry Template dropdown appears so you can choose which questions customers answer (like Custom Cake or Bulk / Event Order).
• Buy Now — Customers can purchase the product directly with a card payment on a dedicated buy page — no cart involved. This option only works once you've connected Stripe or Square in your Payment Settings. Until then, it's grayed out with a "Requires card payments" note.

7. Add product images (optional)

You can add multiple photos to each product. The first image you add becomes the Primary image — that's the one customers see first on your shop.

To add an image, click the Add Image button under Product Images. This opens the Media selector, where you can:

• My assets — Choose from images you've already uploaded
• Images — Browse a built-in library of free stock photos
• Upload — Upload a new photo from your device

Select an image and click Done to add it. You can keep clicking the Add tile next to your thumbnails to include more photos — customers will be able to swipe through them on your product page.

To remove an image, click the × on its thumbnail. The first image in the row is always your Primary image — that's the main photo shown in your product list and shop.

8. Set your toggles

Scroll down to find these options:

• Collect Extra Information — When turned on, customers are asked for extra details when they add the product to their cart (like "no nuts" or "happy birthday message"). This option shows for Add to Cart products.
• Sold Out — Toggle this on to show the product as sold out. Customers can still see it but can't order it.
• Published — This is on by default. Turn it off to hide the product from your shop while you're still working on it.
• Production Unit (Optional) — What you call each item. It shows on your production sheets. Click + Add Unit to set one up. Most bakers can skip this.

9. Save your product

Click the orange Save button at the bottom. Your new product appears in the product list right away.

Tips

• You don't need to fill in every field to get started. A name and a call to action are all you need — you can always come back and add more details later.
• Products are Published by default, so they'll show up on your shop as soon as you save. If you're not ready to show a product yet, toggle Published off before saving.
• A good product photo really helps sales. Use natural lighting and keep the background simple.
• Use the Contact for Info call to action for custom cakes or items where you need to discuss details with the customer before taking an order.
• If you need to edit a product later, just click on it in the product list to open the Edit Product form.