A complete guide to every email Batch52 sends on your behalf — what triggers each one, who receives it, and how to customize them.

Overview

Batch52 handles email communication so you can focus on baking. When customers place orders, submit inquiries, fill out your contact form, or subscribe to announcements, Batch52 automatically sends beautifully formatted emails from your business name. You never have to open a separate email app to keep your customers in the loop.

All emails are sent from your-site@notify.batch52.com (or your-site@news.batch52.com for announcements), and they display your business name as the sender — so customers see "Good Docs Bakery" in their inbox, not a random tech company.

Types of Emails

Batch52 sends two categories of emails: customer-facing emails that go to your buyers, and baker notifications that come to you.

Customer Emails

These are the emails your customers receive. They're branded with your business name and designed to feel personal.

Email	When it's sent	Triggered by
Order Confirmation	Immediately after a customer places an order	Automatic — happens instantly
Order Ready	When you mark an order as ready for pickup	You click "Mark Ready" and choose to email
Thank You	When you complete an order	You click "Mark Completed" and choose to email
Contact Form Auto-Reply	When someone uses your contact form	Automatic — happens instantly
Product Inquiry Confirmation	When someone submits a product inquiry	Automatic — happens instantly
Announcement	When you activate an announcement with email enabled	You activate the announcement

Baker Notifications

These emails come to you (the business owner) so you never miss a customer interaction.

Email	When it's sent	What it tells you
New Order	When a customer places an order	Order details, items, customer contact info
Contact Form Submission	When someone uses your contact form	Customer's name, email, and message
New Product Inquiry	When someone submits a product inquiry	Customer details, product interest, and inquiry answers

How Each Email Works

Order Confirmation (Automatic)

The moment a customer submits an order, they receive a confirmation email with their order number, a list of everything they ordered, and the total. This email uses your Order Placed Auto-Reply template, which you can customize in Order Messages.

At the same time, you receive a New Order notification with the customer's contact info and order details. You can reply directly to that email to reach the customer.

Order Status Emails (You Choose When)

When you move an order to Ready or Completed, Batch52 opens a dialog asking if you'd like to notify the customer. You get three options:

• Email Customer — opens a pre-filled email you can review and edit before sending
• SMS Customer — opens your phone's messaging app with a pre-filled text
• Skip — change the status without notifying anyone

The email content comes from your Order Ready and Thank You templates. You can tweak the message right before sending if you want to add a personal touch for that specific customer.

Contact Form Emails (Automatic)

When someone fills out the contact form on your site, two emails go out simultaneously:

• The customer gets an auto-reply confirming their message was received (using your Contact Form auto-reply template)
• You get a notification with their name, email, and full message — and you can reply directly to respond

Product Inquiry Emails (Automatic)

When a customer submits a product inquiry (for products set to "Contact for Info"), two emails go out:

• The customer gets a confirmation with their inquiry number, the product they're interested in, and any details they provided
• You get a notification with the customer's contact info, the product, and their answers to your inquiry template questions

Announcement Emails (Pro Feature)

When you create an announcement and enable the email channel, Batch52 sends a styled marketing email to all your newsletter subscribers. The email includes your announcement headline, message, and a call-to-action button linking wherever you choose. Subscribers can unsubscribe using the link at the bottom of the email.

Customizing Your Emails

You have control over what your emails say in two places:

• Order Messages — customize the subject and body for order-related emails (confirmation, accepted, ready, thank you, invoice, and payment received). Go to Order Settings → Order Messages in the sidebar.
• Auto-Reply Templates — customize the automatic replies for contact form submissions and product inquiries. Go to Website → Auto-Reply Templates in the sidebar.

Both editors support template variables like {{customer_name}} and {{order_number}} that get replaced with real customer data when the email is sent.

Tips

• All customer-facing emails display your business name as the sender, so they look professional and personal right out of the box.
• Baker notification emails include a "reply directly" feature — just hit reply to respond to the customer from your own email.
• The Order Placed Auto-Reply is the only order email that sends automatically. All other order status emails give you a chance to review the message first.
• If you use the Change Status option from the Actions menu (instead of the dedicated Mark Ready/Mark Completed buttons), the status changes silently without prompting you to notify the customer.
• Want to see what your emails look like? You can send yourself a test email from the Announcements page before activating.