What your subscribers receive when you send an announcement email — and how to preview, test, and track delivery.

Overview

When you create an announcement and enable the email channel, Batch52 sends a styled marketing email to everyone on your subscriber list. This is a great way to let your customers know about pre-orders, new stock, events, or menu updates without relying on them checking your website. The email includes your headline, your message, and (if you pick a link) a call-to-action button that goes wherever you choose.

Announcement emails are different from order and contact emails — they're marketing emails that only go to customers who have opted in to hear from you. Customers who have unsubscribed, marked an earlier email as spam, or whose email address bounced are skipped automatically. Every announcement email includes an unsubscribe link so customers can opt out anytime.

What the Customer Receives

When you activate an announcement with the email channel enabled, each subscriber gets an email from your business name (for example, "Good Docs Bakery"). The subject line matches your announcement headline — like "Pre-Orders Now Open!" or "Check Out Our New Menu!"

The email includes:

• A type badge at the top (e.g., "PRE-ORDERS") so customers immediately know what the announcement is about (Custom announcements don't have a badge)
• Your headline in bold
• Your message body with all the details you wrote
• A colored call-to-action button (like "Order Now") that links to your products page, homepage, or any custom URL you chose. The button only appears if you picked something under Link To.
• A "Sent by [Your Business Name]" footer
• An Unsubscribe link at the very bottom

The email is sent from an address made from your site's web address, like your-site@news.batch52.com (note: this is different from order emails, which come from @notify.batch52.com). The display name shows your business name, so customers see "Good Docs Bakery" in their inbox.

Enabling Email for an Announcement

Email is one of three channels you can turn on when creating an announcement (the others are Website Banner and SMS). Here's how to enable it:

1. Create your announcement

Go to Marketing > Announcements and click + New Announcement. In the New Announcement form, choose your type, set the timing, and add your details. (See Create and Manage Announcements for the full walkthrough.)

2. Turn on the Email channel

Scroll down to Channels and toggle Email on. You'll see:

• How many subscribers will receive the email and when it will be sent (for example, "Will send to 2 subscribers at Oct 15, 8:32 PM")
• An Email Preview with the subject line and exactly what the email will look like

3. Send a test email

Before going live, click Send Test to Me at the top of the Email Preview to send a test email to your own inbox. You'll see a confirmation message: "Test email sent to [your email address]." The test's subject line starts with [TEST] so you can tell it apart. This is a great way to double-check everything looks right before your subscribers see it.

4. Activate your announcement

At the bottom of the form, click Schedule (if you set a future date) or Activate Now (if the announcement starts immediately). If you're activating immediately, an Activate Announcement Now? dialog lists every channel that will fire the moment you confirm: "Email notifications will be sent immediately," plus a line for the website banner if it's on and, if texts are on, how many opted-in customers will be texted (for example, "Text messages will be sent immediately to 1 opted-in customer"). Click Activate Now again to confirm, or Cancel to go back.

If you also turned on SMS, text messages can't go out between 8:00 PM and 9:00 AM in your shop's timezone. Clicking Activate Now during those hours, or Schedule with a start time inside them, opens a Texts can't go out at that time dialog that offers Choose a different time (it picks 9:00 AM or later for you) or Turn off texts. Your email goes out at the start time you settle on, and Save as Draft is never blocked.

After activation, you'll see an "Announcement is now live" message and your announcement appears under the Active tab.

Tracking Email Delivery

After your announcement is live, you can see email delivery stats in the Reach section of the announcement card in the Active tab. The card shows:

• When the email was sent (e.g., "Sent Feb 14, 7:12 PM")
• How many subscribers received it (e.g., "1 subscriber · 1 delivered")
• A note if any emails couldn't be delivered

Once an announcement ends and moves to the Past tab, click Reach on its card to see the same stats.

Unsubscribing

Every announcement email includes an Unsubscribe link at the bottom. When a customer clicks it, a page asks them to confirm, and once they click Yes, Unsubscribe they're removed from your subscriber list — no extra steps for you. Their subscription status updates in your Customers section automatically.

You cannot customize or remove the unsubscribe link. It's required to keep your emails compliant with email best practices, and it helps make sure you're only emailing people who actually want to hear from you.

Tips

• Use Send Test to Me before every announcement to catch typos or formatting issues. It only takes a few seconds and saves you from sending something you wish you could take back.
• The email content comes directly from what you enter in the New Announcement form (headline, message body, button text, link). There's no separate email template to edit — what you see in the preview is what your customers get.
• Announcement emails only go to subscribers. Customers become subscribers when they choose to hear from you while ordering or asking about a product, or when they sign up through your site. You can see who's subscribed in Your Shop > Customers.
• A cloned announcement starts with Email and SMS turned off; only the Website Banner setting carries over. Turn Email back on in the clone if you want it emailed too.
• If you're not on the Pro plan, you can still create announcements with website banners — you just won't be able to send them as emails.
• Scheduled announcements send emails at the announcement date and time you set. If you activate an announcement immediately, emails go out right away.