Order Confirmation Email
What your customer receives the moment they place an order — and what you get notified about at the same time.
Included in all plans
What your customer receives the moment they place an order — and what you get notified about at the same time.
Overview
When a customer submits an order through your site, Batch52 instantly sends two emails: one to the customer confirming their order, and one to you letting you know a new order came in. This all happens automatically — you don't need to click anything or be online. Your customer gets reassurance that their order went through, and you get all the details you need to follow up.
What the Customer Receives
The customer gets an email from your business name (for example, "Good Docs Bakery") with the subject line "Order Confirmation - [order number]".
Which version they get depends on whether they paid when they checked out.
If they didn't pay at checkout, the email includes:
- A personal greeting using the customer's name
- A thank-you message and a note that you'll reach out to arrange payment and pickup
- An itemized table showing each product, quantity, unit price, and line total
- The order total
- A sign-off from your business name
If they paid online at checkout, the email confirms their payment instead. It includes the greeting, a note that their payment of the order total has been received, the same itemized table, their rewards progress if you run a rewards program, a link to view their order details anytime, and your sign-off.
The email is sent from your-site@notify.batch52.com, but the display name shows your business name — so the customer sees "Good Docs Bakery" in their inbox, not a random address.
What You Receive
At the same time, you get a "New Order [order number] from [customer name]" notification at your business email address. This email includes:
- The customer's name, email, and phone number
- The order number and date
- The pickup window or date needed, if the customer picked one
- An itemized list of everything they ordered with the total
- A note that you can reply directly to the email to contact the customer
- A link to view and manage the order in your admin panel
This makes it easy to follow up — just hit reply to reach the customer, or click the admin panel link to manage the order.
When the customer paid at checkout, the subject ends with (Paid) and the email shows the payment amount you received near the top.
Customizing the Confirmation Email
The customer's confirmation email comes from one of two templates, and you can customize the subject line and body text of each from Order Settings > Order Messages:
- Order Placed Auto-Reply is sent when a customer checks out without paying online.
- Order Placed (Paid) Auto-Reply is sent when a customer pays at checkout.
The default templates use these variables that get replaced with real data when the email is sent:
| Variable | What it becomes |
|---|---|
{{customer_name}} | The customer's name (e.g., "Sarah Johnson") |
{{order_number}} | The order number (e.g., "O-260215-0001") |
{{order_details}} | A formatted table of all items, quantities, prices, and the total |
{{business_name}} | Your business name (e.g., "Good Docs Bakery") |
The paid version also uses these:
| Variable | What it becomes |
|---|---|
{{total}} | The order total (e.g., "$12.00") |
{{rewards_line}} | The customer's rewards progress, if you run a rewards program |
{{order_details_link}} | A link where the customer can view their order |
To edit a template, go to Order Settings > Order Messages in the sidebar, click Order Placed Auto-Reply or Order Placed (Paid) Auto-Reply, make your changes, and click Done.
Tips
- The two Order Placed auto-replies are the only order emails that send completely automatically. The order status emails (accepted, ready, completed) give you a chance to review the message before it goes out.
- The baker notification includes the customer's phone number, so you can also text or call them to coordinate pickup.
- If you want to change what the confirmation email says (like adding your pickup hours or payment instructions), edit the Order Placed Auto-Reply template (and the Paid version if customers pay online). Your changes apply to all future orders.
- You can use Reset to Default in the template editor if you ever want to go back to the original wording.